Impact of Clark & Barbour (2015)

Recently I was asked by over of our chapter authors to see if I could quantify the impact of the book Online and Distance Education in Schools: Global Perspectives on Policy and Practice that Tom Clark and I edited a few years back.  This is what I came up with, which I thought was kind of interesting and wanted to share.

Book Sales

Hardcover: 45 copies
Paperback: 962 copies
Library eBook: 7 copies (eBrary)
eBook: 27 copies

•  majority of the sales have been through US customers and retailers
•  also have a good amount of copies sold in the UK from Eurospan (European distributor)
•  a handful of individual customer orders from Australia, Canada, Ireland, Mexico, Korea, and Singapore

Book Support Wiki

Overall Traffic

Year	Views	Unique Visitors
2014 (December to year end)	55	15
2015	9230	2987
2016	6786	3203
2017	7457	3832
2018 (up to 20 March)	1631	794

Traffic by Country for 30 Most Active Countries (percentage of annual traffic)

Country (two letter abbreviation)	2014	2015	2016	2017	2018
US	100	94.726	87.9412	77.1509	78.3408
CA		2.2984	5.3676	3.3045	3.5271
NZ		0.513	1.1345
AU		0.3215	0.2836	0.4836	1.689
DE		0.2531	0.5357	0.3828	0.0497
PK		0.1779		0.1209
RU		0.1779	0.105	1.2996	4.1232
CN		0.171	0.6828	7.1731	6.3587
IN		0.1368	0.1471	0.4131
FR		0.13	0.4832	0.6145	0.4968
UA		0.1231	0.0735	2.428
GR		0.0821	0.0945	0.9067	0.0994
EU		0.0821	0.063	0.0302
MX		0.0821		0.1108
ZA		0.0752	0.0105	0.131
KR		0.0684	0.021	0.2519	0.8445
IL		0.0684		0.0504
GB		0.0616	0.1366	0.4433	0.7948
ES		0.0616		0.0403	0.3974
VE		0.0616		0.0101
JP		0.0547	0.0105	0.0604
TW		0.041	0.0735
FI		0.041	0.0735
NL		0.041		0.7052
CO		0.5462	0.0101
ES			0.6933
VN			0.3992	0.0101
IE			0.3046	0.0705
EG				0.5944
PL				0.3728	1.391

Citations According to Google Scholar

•  book itself: 9 citations (see https://scholar.google.com/scholar?oi=bibs&hl=en&cites=6600503862617145752,12743358274745060278,8751621543361632633,5352942284527175628 )

By Chapter

Chapter 1 – ONLINE, BLENDED, AND DISTANCE EDUCATION IN SCHOOLS: An Overview / Tom Clark and Michael K. Barbour

• 1 citation

Chapter 2 – IDENTIFYING, EVALUATING, AND FOSTERING QUALITY ONLINE TEACHING / Kathryn Kennedy and Leanna Archambault

• 2 citations

Chapter 3 – INSTRUCTIONAL DESIGN: Teaching With Intention / Christy G. Keeler

• 2 citations

Chapter 4 – TECHNOLOGY INFRASTRUCTURE AND TOOLS / Rob Darrow

• 0 citations

Chapter 5 – RESEARCH INTO K–12 ONLINE AND BLENDED LEARNING / Richard E. Ferdig, Cathy Cavanaugh, and Joseph R. Freidhoff

• 3 citations

Chapter 6 – CYBER CHARTER SCHOOLS: An Alternative to Traditional Brick-and-Mortar Schooling? / Victoria Raish and Ali Carr-Chellman

• 2 citations

Chapter 7 – ENSURING EQUITABLE ACCESS IN ONLINE AND BLENDED LEARNING / Ray Rose, Alese Smith, Karen Johnson, and David Glick

• 3 citations

Chapter 8 – A CASE STUDY OF EXTERNAL EVALUATION IN SUPPORT OF A NEW VIRTUAL SCHOOL / Kevin Oliver and Tracy Weeks

• 2 citations

Chapter 9 – BOISE STATE’S JOURNEY TO A K–12 ONLINE TEACHING ENDORSEMENT PROGRAM / Dazhi Yang and Kerry Rice

• 3 citations

Chapter 10 – BUILDING BLENDED CHARTERS: A Case Study of the Nexus Academies, U.S. / Mickey Revenaugh

• 0 citations

Chapter 11 – A CASE STUDY OF CLARK COUNTY SCHOOL DISTRICT’S VIRTUAL HIGH SCHOOL / Jhone Ebert and Allison Powell

• 2 citations

Chapter 12 – VIRTUAL HIGH SCHOOL (ONTARIO): A Case Study of an Online Private School / John Smallwood, Jennifer Reaburn, and Stephen Baker

• 0 citations

Chapter 13 – BARRIERS TO ONLINE LEARNING IN DEVELOPING NATIONS: The Case of Nepal / Cathy Cavanaugh

• 0 citations

Chapter 14 – ONLINE LEARNING IN AUSTRALIA: SCIL as a Case Study / Stephen Harris

• 0 citations

Chapter 15 – USING VIRTUAL LEARNING ENVIRONMENTS TO PERSONALIZE LEARNING IN U.K. SCHOOLS: A Case Study / Helen Boulton and Lisa Hasler Waters

• 0 citations

Chapter 16 – A CASE STUDY OF KOREA’S CYBER HOME LEARNING SYSTEM / Hyeonjin Kim and Jeonghee Seo

• 0 citations

Chapter 17 – ONLINE, BLENDED, AND DISTANCE LEARNING IN SCHOOLS: Summing Up – Michael K. Barbour and Tom Clark

• 0 citations

Book Reviews

Borup, J. (2017). Book review: Clark, T., & Barbour, M.K. (eds.). (2015). Online, blended, and distance education in schools: Building successful programs. American Journal of Distance Education, 31(1), 70-72. Retrieved from
http://www.tandfonline.com/doi/abs/10.1080/08923647.2017.1268476

Huett, K. C. (2017). Review of: Clark, T., & Barbour, M.K. (eds.). (2015). Online, blended, and distance education in schools: Building successful programs. TechTrends, 61(1), 87-88. Retrieved from http://link.springer.com/article/10.1007/s11528-016-0147-z

Whalley, R. (2016). Book review: Online, Blended, and Distance Education in Schools. Journal of Open, Flexible and Distance Learning, 20(1). Retrieved from http://jofdl.nz/index.php/JOFDL/article/view/284/203

Elliott, J. C. (2016). Book review – Online, Blended, and Distance Education: Building Successful Programs in School. International Review of Research in Open and Distributed Learning, 17(2), 232-234. Retrieved from http://www.irrodl.org/index.php/irrodl/article/view/2256/3659

Roycroft, A. (2015). Book Review: Online, Blended, and Distance Education: Building Successful Programs in Schools. Online Learning, 19(5), 95-96. Retrieved from http://olj.onlinelearningconsortium.org/index.php/olj/article/view/599/184

Siko, J. P. (2015). Book review of Online, Blended and Distance Education in Schools: Building Successful Programs. Distance Education, 36(3), 455-458. Retrieved from http://www.tandfonline.com/doi/full/10.1080/01587919.2015.1083646

Adelstein, D. (2015). Book Review – Online, Blended, and Distance Education: Building Successful Programs in Schools. Journal of Online Learning Research, 1(2), 241-245. Retrieved from http://www.editlib.org/d/151823

Journal	Organization	Nationality	Open/Closed Access	Review Appeared in (Volume[Issue])
American Journal of Distance Education		United States	Closed	2017 – 31(1)
TechTrends	Association for Educational Communications & Technologies	International (US-based)	Open	2017 – 61(1)
Journal of Open, Flexible and Distance Learning	Flexible Learning Association of New Zealand	New Zealand	Open	2016 – 20(1)
International Review of Research in Open and Distributed Learning		International (Cdn-based)	Open	2016 – 17(2)
Online Learning	Online Learning Consortium	United States	Open	2015 – 19(5)
Distance Education	Open and Distance Learning Association of Australia	Australia	Closed	2015 – 36(6)
Journal of Online Learning Research	Society for Technology in Teacher Education	United States	Open	2015 – 1(2)

Other Publicity

Presentations at:

• 2014 International Association for K-12 Online Learning Symposium (internationally-focused, US-based organization)
• 2015 United State Distance Learning Association (US organization)
• 2015 International Society for Technology in Education Conference (internationally-focused, US-based organization)
• 2015 Annual Conference on Distance Teaching & Learning (US organization)
• 2015 Online Learning Consortium International Conference (US organization)
• blendED 2015: Alberta’s Blended and Online Learning Symposium (Canadian organization)
  

Webinar Presentations for:

• Michigan Virtual Learning Research Institute (US organization)
• Sevenstar Academy (US online school)
• Canadian Institute for Distance Education Research (Canadian organization)

Interviews with:

• Eduventures Interview (US-based online, print-based publication)
• Michigan Virtual Learning Research Institute (US-based online podcast)

As I indicated to the chapter author that asked us about this information…  While the focus has been a US-based audience, there are substantial efforts to highlight the international aspects of the book.  And based on the sales and wiki traffic data, those efforts have yield reasonable results.  For example, the traffic to the wiki from the United States and Canada was to be expected, but the fact that New Zealand was third on that list in 2015 and 2016 (without a single chapter focused on New Zealand) was interesting.  As was the fact that traffic from China was the second highest country in 2017 and thus far in 2018.  The fact that the Ukraine and Russia were the fourth and fifth highest countries respectively in terms of traffic in 2017, and that Russia and Australia were the third and fifth highest countries respectively in terms of traffic thus far in 2018 (with Canada falling to fourth).  We have actually tried to publicize the book in Canada, New Zealand and Australia; but we have done little in China, the Ukraine, or Russia.