Earlier in the summer semester, I wrote an entry for my EDTECH537 course entitled Commentary Entry: Marketing Cyber Schooling. In that entry, I outlined how I used to receive newsletters from K12, Inc. and Connections Academy, but I didn’t receive them anymore. So I went to the websites for both companies and tried to sign up the only way they provided – asking for information about their schooling options.
In the commentary entry above, I outlined the numerous ways that K12, Inc. had followed up with me since I filled out that form. I also commented that “At the same time, I have received no additional contact from the other company.” Well, about a week ago, that changed.
Basically, they sent me a copy of this program guide. That’s still all that I have received from Connections Academy.
Whereas, as I outlined in that original message, K12, Inc.:
Almost immediately I received this e-mail:
[e-mail not copied]
Then six minutes later, I received:
[second e-mail not copied]
Three minutes later I received a call from one of K12, Inc.‘s telemarketers to try and sign my and my children up. The thing is that I don’t have children; and while the person who called was polite and pleasant, it wasn’t until I underscored this point that the person on the other end of the telephone was okay with letter me hang up.
Interestingly, I have also received three additional e-mails from K12, Inc. since this first day’s contact.
[and those three e-mails came within five days of my original outreach to them]
And I have continued to get a weekly e-mail from them ever since.
Says something about the aggressiveness in terms of marketing between the two companies!