Virtual School Meanderings

October 13, 2010

NEWSWEEK & USDLA Publication -Presidents’ Forum (Oct. 12) – National Distance Learning Week (Nov. 8-12) -Jobs!

From my inbox a day or two ago.

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2010 IFWE
Become a member and/or sponsor of USDLA today!


2010 Opportunities


In observance of National Distance Learning Week, Newsweek Showcase is highlighting online education and distance learning in promotional sections to be featured in Newsweek in November.


Marketing Opportunity
Newsweek Showcase is focusing on “Excellence in Online Education” in the November 8th and November 15th issues of Newsweek, enabling your college to isolate its message to readers in its targeted market through an advertisement in the magazine. The section will open with editorial contributed by the United States Distance Learning Association (USDLA). This will give your college the opportunity to highlight and strengthen its reputation to Newsweek’s affluent, sophisticated audience. NDLW 

PRINT – Newsweek Magazine
This offer is an opportunity to participate in a dedicated, promotional environment through a full color advertisement to be aligned with editorial from USDLA.

Please contact Amber Smith for rates associated with advertising in your desired market: by phone, 1-646-467-6612 or by email,

Sponsored by the USDLA, National Distance Learning Week, held the second week of November, seeks to promote and celebrate the tremendous growth and accomplishments occurring today in distance learning programs offered by schools, businesses, and governmental departments. Members of USDLA will receive 10 percent off of full rates.

November 8th* (metros, Top 20) October 12th October 15th
November 15th* (states) October 19th October 22nd

Showcase Examples
*Issues are published one week prior. November 8th issue hits homes and stands on November 1st, and November 15th issue hits homes and stands on November 8th.

ONLINE – – the web’s premier information resource for institutions, products and services that have graced Newsweek’s pages!

The site is linked directly from the front page and is publicized regularly in Newsweek magazine. As a featured schools on the site you can leverage an inexpensive and convenient way to expand your online presence overall, while associating your brand with that of Newsweek.

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National Distance Learning Week–

7th Annual Presidents’ Forum — October 12, 2010
7th annual
Presidents’ Forum
convened by Excelsior College 



October 12, 2010PRESIDENT S' FORUM

Hall of Flags
U.S. Chamber of Commerce
1615 H Street NW, Washington, DC
Registration is still open!

More Information and Registration:

The is a collaborative of over 150 institutions offering distance higher education, associations, and policy bodies that cover all sectors of not-for-profit and for-profit higher learning. It was launched in 2004, in consultation with the American Council on Education and other higher education constituencies. This collaborative provides a vehicle to formulate strategies that drive innovation and best practices in distance learning.

The Forum has been involved in other ground-breaking projects such as:
1. Access to Learning 2006, a national education project which introduces public policy leaders to the methods, advantages, and quality of online learning (see

2. Transparency By Design 2008, now in progress (with Lumina Foundation support to the Western Cooperative for Educational Technology), is creating a common, timely and shareable data reporting process to report learning outcomes and institutional performance against a variety of metrics. Information concerning this project can be found at

3. Aligning State Approval and Regional Accreditation for Online Postsecondary Institutions: A National Strategy 2009 (with Lumina Foundation support to Excelsior College-The PRESIDENTS’ FORUM), is a project to advance new strategies and structures to rationalize the state oversight process, protecting the interests of the public while eliminating unnecessary barriers to student access.

This year, the Forum’s annual meeting will focus on the removal of barriers to the provision of cross-state border online learning and the validation of quality online higher education programs. Program participants will examine the relationships between accreditation, online learning, and methodologies for certification of the quality of online courses and online components.

More Information and Registration:

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National Distance Learning Week–November 8-12, 2010


2010 NDLW
What will you do for NDLW 2010?


The purpose of National Distance Learning Week (NDLW) is to generate greater awareness and appreciation for distance learning, including K-12, Higher Education, Corporate and Military, while recognizing leaders and best practices in the field.


For schools, colleges, and corporations to conduct local events during NDLW to celebrate and promote the field of online learning.


November 8 – 12, 2010


Professionals engaged in the day-to-day practice of distance learning (schools, colleges, corporations, military) and individuals and organizations providing products and services being distributed via online, video conferencing and satellite technologies.

For more information on NDLW contact USDLA at 1.800.275.5162.

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National Distance Learning Week–



Drexel eLearning, Inc. (DeL)
Director of Business Development

Job Description and Responsibilities
Reporting to the President and CEO, the Business Development Director’s responsibilities include:
* Working with the other members of the Senior Management Team to develop strategic direction for the company as a whole
* Setting strategic direction for Business Development and establishing quarterly goals both for the team and for individual contributors
* Generating business and securing partnerships for Drexel University’s online programs by building relationships with senior level executives of corporations, health systems, associations, and government agencies
* Meeting and exceeding channel enrollment projections
* Consulting with the client or prospect, Drexel eLearning staff, and the University to help configure the best education solution for the client organization
* Reporting progress at DeL board meetings
* Managing Business Development Team to
o Recruit and manage top professionals to build most productive Business Development and Lead Cultivation teams
o Obtain new channel contracts with corporations, associations, and government agencies
o Increase enrollment from new and existing channel partners by creating a network of key relationships with executives within the partner organizations
o Gain approval from partners to provide business development activies (e.g., educational events, direct communication with employees, etc.)
o Take lead in developing sales collateral for specific channel partners based on approvals from and guidelines established by the Marketing department
o Identify additional educational opportunities with existing partners
* Increasing positive awareness of the University within the business and government agencies
* Developing and managing the Business Development budget
* Sharing business intelligence with DeL management

The ideal candidate will possess the following:
* 8+ years of direct sales/business development experience with proven results; experience in higher/continuing education or corporate training sectors highly desired; experience in enterprise sales of professional services (i.e., information technology/services, consulting, e-business solutions) is also relevant
* Strong analytical and problem solving skills
* Well-established contacts and business development record with large employers in healthcare, education, government, technology, or manufacturing sectors; contacts should include corporate-level executives, HR, training departments, etc.
* An understanding of how academic programs of study in business, education, engineering, technology, and nursing would benefit corporations, associations, and government agencies
* An ability to effectively communicate and convey a professional image to corporations, associations, government agencies, and internal departments
* Success in managing business development teams and budget
* Proven ability to work independently and manage multiple tasks efficiently and effectively
* Experience using CRM/Salesforce automation systems
* A bachelor’s degree in business, marketing, or a related field required
* A master’s degree is preferred

Location: Philadelphia

Please forward resume, cover letter, and salary history to:
Drexel eLearning, Inc. (Attn: President & CEO)

Only applications with salary history will be considered.


The Council for Adult & Experiential Learning (CAEL)
Vice President

The Council for Adult & Experiential Learning (CAEL) seeks a Vice President for its new Virtual Prior Learning Assessment Center (VPLAC) in Chicago. This individual will be a member CAEL’s executive team and responsible for planning, launching, managing and growing the VPLAC which will provide on-line prior learning assessment services to individuals and organizations serving current and potential adult learners. CAEL is seeking an entrepreneurial individual with a relevant Master’s degree, experience in business and education administration, knowledge of higher education concepts and issues, and experience in marketing, sales and fundraising.

To view the complete position description, go to

Please submit a resume/CV and letter of interest to Note in the subject line the position title in which you are interested.


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About United States Distance Learning Association (USDLA)
The United States Distance Learning Association (USDLA) is a non-profit association formed in 1987 and is located in Boston, Massachusetts. The association reaches 20,000 people globally with sponsors and members operating in and influencing 46% of the $913 billion dollar U.S. education and training market. USDLA promotes the development and application of distance learning for education and training and serves the needs of the distance learning community by providing advocacy, information, networking and opportunity. Distance learning and training constituencies served include pre-k-12 education, higher and continuing education, home schooling as well as business, corporate, military, government and telehealth markets. The USDLA trademarked logo is the recognized worldwide symbol of dedicated professionals committed to the distance learning industry.  

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