I know that you got a preview of this earlier today, as a part of the Your 2013 Year In Blogging [virtualschooling.wordpress.com], but I wanted to post a more thorough (less graphic-intensive entry). To start out, let’s look at the traffic.
You can clearly see that 2011 was the peak year of activity – at least in terms of visits – and there has been a steady and regular decline in traffic every since. For much of 2013 the traffic was on par with the level of traffic that I experienced in 2008, which was when I moved to WordPress from Blogger.
In pondering the rationale for this trend last year, I wrote:
I’ve been wondering all year why I have seen a steady increase in traffic up until 2012, but then a steady decrease in traffic throughout 2012. I think one of the reasons may be due to the fact that I simply haven’t been posting as much original content as I used to (time being shorter than what it normally has been I suppose). I also wondering if simply the increased number of blogger talking about K-12 online learning has had an effect. Finally, over the past two years I have been more honest and blunt about the ideological undercurrents that we see in K-12 online learning – at least in the United States and with the main professional associations – and I wonder if people have stopped reading for that reason.
I suspect that the same three reasons are likely still the case, maybe a little more of the third than the first two as I continue to take positions based on what the evidence suggests we should do, and not what is being pushed by ideologically-driven professional organizations, think tanks, and special interest groups.
If you look at the top twenty entries for 2013 based on traffic, it is another interesting tale:
- Questions About The School Of Tomorrow
- Samuel Barbour (1920-2013)
- Statistics For December 2009
- Guest Blogger: Examining Accelerated Christian Education
- Problem With Cyber Charter Schools – PA & NJ Edition
- Instructional Technology Dissertation Topics
- Early Bird Special – May 2013
- Online-Teaching Standards
- Online Education – In Ontario
- Greatest Benefits Of K-12 Online Learning And Visible Learning
- Defining A Dissertation Topic – Which Aspect Of K-12 Online Learning?
- Tactics of The Neo-Liberals/Conservatives in K-12 Online Learning
- Online High School Credit Recovery: A Free Webinar Filled With Real-World Best Practices
- KEYNOTE: Dr. Susan C. Aldridge, President, University of Maryland University College (UMUC) – TITLE: From the Sidelines to the Mainstream: Reengineering the Case for E-Education
- EDTECH597 – Guest Blog Entry: Why Online Learning Is Working To Revolutionize Education
- NCAA Calls Into Question the Quality Of Two Online Learning Programs
- Connections Academy: Yahoo Groups
- Winter Earlybird Tuition Special – Today Is The Last Day To Register!
- News from the NEPC: 2012 Bunkum Awards!!!
- Review – Frog Dissection
I say interesting tale because if you look at when these entries were posted, you’d see:
- 2008 – 1
- 2009 – 4
- 2010 – 5
- 2011 – 5
- 2012 – 0
- 2013 – 4
Only four of the top twenty entries were posted in 2013. I’m a little honoured to say that the most popular 2013 entries was the tribute I wrote to my grandfather on his passing.
Probably more interesting is what is driving traffic to this blog. Here are the two 15 referrers:
- Search Engines
- Google Search
- Yahoo Search
- Google Image Search
- Yahoo Image Search
- Google Mobile
- Conduit.com Search
- WordPress.com Search
- Yahoo Mobile
- Bing Mobile
- WordPress.com Reader
- Google Reader
Now I post the entry title and link of each and every entry on Twitter, Facebook, LinkedIn, Plurk, and Google+. It is interesting to see that they drive traffic to my blog in that order (as I would have expected Google+ to be higher than both Plurk and LinkedIn.
You’ll note that search engines were the number one driver of traffic to the blog (almost 40% of the traffic actually), with a large variety of engines being used. The terms that people used to happen upon the blog included:
- cover photos liberals
- early bird
- dr susan aldridge
- susan aldridge
- susan c aldridge
- generational differences
- school of tomorrow curriculum
- michael barbour blog
- oxford virtual academy
- happy easter 2013
- barbour meanderings
- cyber school statistics
- school of tomorrow
- dr susan c aldridge
- move to k
- virtual high school ontario reviews
- according to digital learning now, which state is a leader in transforming education for the digital age?
As you can see, people searching for Susan Aldridge is apparently a big driver of traffic to the blog. Some of these terms make sense. For example, the School of Tomorrow is there twice in the top 15, which explains why the two entries about the School of Tomorrow and Accelerated Christian Education are always in the top ten or top five (as is the case this year). For the 28 people that searched the word “butter” and came to my blog, I have no clue how that might have happened, but I am truly sorry for wasting your time. It is nice to see a couple of specific references to my own name up there, indicating that some people are indeed still searching me out specifically (as opposed to searching for a topic that I have written about).
Well, I think that’s about it for another year… I guess the next bit of naval gazing will happen on my next blogversary! Until then…