So a few days ago, Darren posted an unofficial task for his 31 Days to Build a Better Blog journey by ProBlogger Blog Tips that I did last year. This unofficial entry was Optimize a Single Post On Your Blog for SEO. Since I did the 31 tasks that he posted last April-May (he posted them in April, I didn’t finish them until late in May), I figured that I would give this one a try. The entry that I selected to work on was Disrupting Class: Chapter Two – namely because it is the most popular entry on this blog since moving to the WordPress platform.
The first thing that Darren suggests doing is to determine why the entry is generating traffic. While I don’t have the same ability that Darren has with Google Analytics, from the internal statistics that WordPress keeps, I can see that the search terms that bring people to this blog since moving to the WordPress platform are:
- teacher (958)
- classroom (897)
- the west wing (445)
- west wing (330)
- conspiracy code (282)
- blogging (260)
- westwood cyber high school (167)
- one room school (153)
- high school classroom (138)
- poppy flowers pictures (129)
- disrupting class (123)
- how to motivate students (120)
- virtual schooling (107)
- karen cator (98)
- businessman (97)
- westwood cyber school (92)
- westwood cyber high school michigan (88)
- why we need to communicate (86)
- disrupting class: how disruptive innovation (85)
- virtual high school (83)
- generational differences (81)
- virtual high school meanderings (81)
- odysseyware sign in (80)
- virtual school society (77)
- sunday comics (75)
- old classroom (73)
- usdla (68)
- calvin (67)
- escience labs (67)
- disrupting class how disruptive innovation (66)
Interestingly, three of the first 30 search terms include the title of the book on which the post was based. Four of the 30 terms include the words virtual school and another three had the words cyber school. I mention this because the actual post in question doesn’t use the term virtual school or cyber school, but both are included as tags in the post.
It is actually kind of interesting looking at these search terms. Disrupting class falls into the 11, 19, and 30 positions (with 274 total searches). As an entry, Disrupting Class: Chapter Two has had 1702 hits. This is followed by Quality Science Labs Hands-On Science Lab Kits with 1572. The search term that might hit that entry is escience labs, which only appears once on the list in the number 29 position (with only 67 searches).
I say this is interesting because there are search terms related to the Westwood Cyber High School appear three times on the list and fall in the 7, 16, and 17 positions (with a total of 347 searches). Yet the third most popular entry on this blog is Westwood Cyber High School with 1152. Given the higher position of these search terms, and the fact that there are three variations here, I’m wondering why this entry isn’t in the number two position.
In the end, I haven’t made any changes to the Disrupting Class: Chapter Two based on this unofficial extra task for the 31 Days to Build a Better Blog journey. But it has given me some food for thought about how people who aren’t regular readers of this blog find me, and what I can do to help increase traffic from that source.