Last week I saw an article entitled Marketing and For-Profit Schools: Conflict of Interest? come across my electronic desk (through Twitter I think).
According to some accounts, for-profit colleges spend as much money on marketing as they do on instruction—sometimes more. Proponents of restrictions generally hope that the money saved on recruitment and marketing could be reinvested in school infrastructure, curriculum, programs, and instructors.
I don’t know if the figures hold true for for-profit corporations that operate in the K-12 environment, but I do know that cyber charter companies spend significant amounts of money on advertizing (while most supplemental statewides and district-based programs spend almost no money on advertizing).
Given that the educational management organizations (EMOs) that operate charter schools, both brick-and-mortar and cyber charter schools, often rely upon aggressive advertizing to increase enrollment numbers (which increases funding – i.e., profits – through an increase in Full-time equivalents [FTEs]). At the same time, traditional public schools spent nothing or almost nothing on advertizing. Is this a conflict of interest?
Just wanted to announce the publication of this special issue focused on K-12 online learning in New Zealand. Over the course of the week, I will post an individual entry about each of these articles.
Journal of Open, Flexible and Distance Learning
The Journal of Open, Flexible and Distance Learning is a refereed journal published annually by the New Zealand Association for Open, Flexible and Distance Learning (DEANZ). It publishes articles from around the world relating to primary research investigations, literature reviews, the application of distance education innovations, and the experiences of teaching at a distance. Theoretical and empirically based research articles, research notes, reports and case studies of practice, and reviews by or of interest to those involved in distance education and open learning are invited for submission.
The Journal of Flexible, Open and Distance Learning is the journal of the New Zealand Association for Open, Flexible and Distance Learning (DEANZ, www.deanz.org.nz).
ISSN: Print 1179-7665; Online 1179-7673.
Vol 17, No 1 (2013): JOFDL Special Issue – Primary and Secondary Distance Education: Expanding the knowledge base in the schools sector
This issue of JOFDL seeks to advance understanding of distance education in the schools sector in New Zealand, Australia and other Pacifica countries. Contributors focus on some aspect of distance education in the schools sector.
Table of Contents
Special issue – Primary and Secondary Education